A problem-solving desk for mission-driven organisations stuck in the messy middle of communication, marketing, tools and internal opinions. Free 90-minute sessions to cut through the noise and move forward.
AMA Impact Desk provides free 90-minute clarity sessions focused on the intersection where most organisations get stuck: communication, marketing, campaigning, behaviour and martech.
You come with a real problem: messaging that isn't landing, conflicting tools, a campaign that's stalled, internal alignment issues. Anything in the communication space.
Together we diagnose what's actually going on, cut through the noise, and identify the actions that matter most. No jargon, no fluff — just honest, experienced thinking.
You leave with a clear, grounded plan your team can act on. Light-touch follow-up is available, and organisations can book up to 6 sessions per year.
A 90-minute clarity call with light-touch follow-up. It's fast, senior-level problem-solving for the fragmented communication landscape — the space where tools, behaviour, channels and opinions overlap and create friction.
These are the kinds of things we hear all the time — and they're completely normal.
You've got good people doing great work, but nobody has time to step back and see the full picture across communication, marketing and tools.
You started this to change the world, not to be a marketing expert. But engagement decisions still need to be made, and they can feel uncertain.
Platforms, channels, data, dashboards — things that should be simple have become complicated, and it's hard to know what's actually working.
Your board says one thing, your team says another, and without a clear framework it's hard to make decisions that stick.
Strategic thinking keeps getting squeezed out by the day-to-day. You know you need to step back, but there's never a good time.
Communication, marketing, fundraising and product all overlap. Nobody's quite sure who owns what, so important things get missed.
None of this means something is wrong with your organisation — it means you're doing real work in a complex space.
Sometimes you just need a fresh pair of eyes and 90 minutes of focused thinking.We strengthen your team's own decision-making capabilities, not replace them.
We came in with a tangled mess of tools and opinions. After 90 minutes we had a clear picture of what was actually causing the friction — and what to do about it.
Anna doesn't tell you what to do — she helps you see what you already know but can't quite articulate. We left the session with total clarity on our next steps.
I thought we had a marketing problem. Turns out it was an alignment problem. One conversation saved us months of going in circles.
AMA Impact Desk was founded by Anna Downey after a simple observation: most bottlenecks in mission-led organisations sit at the intersection of communication, marketing, behaviour, product and organisational dynamics. Most roles specialise in one area — the real friction lives in the overlap.
Over 20 years, Anna has supported nearly 1,000 founders and teams across communication, marketing, behaviour, campaigning and product. That cross-disciplinary experience means she can see patterns quickly, simplify complexity, and help surface what's actually going on — often in a single conversation.
Organisations often need real-time clarity, not long strategy cycles. AMA Impact Desk provides exactly that: fast, grounded insight that gets teams moving while the work continues.
The desk is growing — more advisors will join over time.
AMA Impact Desk sessions are fully funded so they're free for the organisations that need them. If you share our belief that mission-driven teams deserve access to senior-level strategic support, we'd love to hear from you.
Your support helps us deliver hundreds of free clarity sessions each year to organisations working for animals, people and the planet. One investment, many organisations strengthened.
Get in TouchTell us a little about your organisation and what you're working through. We'll review your application and get back to you.
Sessions are available to mission-driven organisations working for animals, people and the planet. Fully funded — there is no cost to you.